In 2012 Sam founded Sundog Pictures, a production company created with the specific ambition to deliver challenging, entertaining and informative content, to tell stories that matter and bring new audiences to important topics. Sam sees his team at Sundog as problem solvers and hopes that their bold and thought-provoking outlook will encourage people to see the world differently, giving people the tools and knowledge to make a positive impact.
Sam has an active interest in Virgin - helping to tell the story of Virgin as a force for good in the world, getting involved in different events and supporting the brilliant family of Virgin employees, to ensure they can thrive in the workplace.
The remainder of Sam’s focus rests with his passion for philanthropy. He is one of the founders of Big Change – a charity challenging the status quo on how we support and drive positive change for young people in the UK. Big Change incubates entrepreneurial ideas that can drive long term social change and is disrupting the traditional model of charity.
Sam strongly believes in the importance of stepping outside your comfort zone, challenging yourself and that there is no such thing as failure. It is this attitude that spurred him and his cousin Noah to found The Virgin Strive Challenge – an ongoing project to raise funds for Big Change, through the completion of extreme challenges. Focusing on the power of a positive perspective and the importance of a growth mindset in young people, The Virgin Strive Challenge acts as a metaphor for the young people it supports.
Sam splits his time between London and Bali with wife Isabella Branson, his daughter Eva-Deia and son Bluey.